Management Practices in Asia Case Studies on Market Entry, CSR, and
Asia is a continent of contradictions and boundaries; it offers exciting business opportunities, but is also characterized by unpredictability and conflict. While flexibility and creativity are in the DNA of many startups in China, major players like Xiao
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nagement Practices in Asia Case Studies on Market Entry, CSR, and Coaching
Management Practices in Asia
Christiane Prange • Ralph Kattenbach Editors
Management Practices in Asia Case Studies on Market Entry, CSR, and Coaching
Editors Christiane Prange School of Economics and Management Tongji University Shanghai, China
Ralph Kattenbach School of Economics and Management Tongji University Shanghai, China
ISBN 978-3-030-19661-5 ISBN 978-3-030-19662-2 https://doi.org/10.1007/978-3-030-19662-2
(eBook)
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Contents
Part I
Introduction
Asia: The Continent of Superlatives and Contradictions . . . . . . . . . . . . . Christiane Prange
3
Overview of the Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ralph Kattenbach and Christiane Prange
11
Part II
Aspiring Global Giants
neolid: A French Start-Up in Japan and South Korea . . . . . . . . . . . . . . Noémie Dominguez and Ulrike Mayrhofer Taking the Road to India? Under Armour’s Internationalization Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Joris ten Have Garuda Indonesia: A Turbulent Journey to Global Expansion . . . . . . . . Farrah Almira Ali New Game: Should the Multinational Crop Protection Company CPG Enter China’s M-Commerce Market? . . . . . . . . . . . . . . . . . . . . . . Marc Poetzsch and Zheng Han Part III
27
37 49
63
Ethnocentrism Revisited
Trung Nguyen Group and the Global Coffee Dream: Advantage at Home but Also Abroad? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Quynh An Lu
85
Late to the Party: Can Starbucks
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