Multinationals in Latin America Case Studies
The book deals with cases about the impact of, and interaction between, the different Latin American cultural, economic, legal, and political settings on activities, strategies, structures and decision-making processes of MNCs. The cases focus on business
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The AIB-LAT Book Series Series Editor: Leonardo Liberman, Universidad de los Andes, Chile The AIB-LAT book series is an initiative from the Latin American chapter of the Academy of International Business. The series publishes books that bring together theory, academic research and research-driven practice in the field of International Business (IB) from, and within, the Latin American region. The AIB-LAT Book Series is a significant outlet of research-driven knowledge on IB and multinational company (MNC) behavior in the region. The AIB-LAT series invites scientific research and theory that deals with strategies, structures and decision-making processes of MNCs in Latin America; cross-border activities of enterprises such as intra-company trade, investments, finance, technology transfer, people management and innovation; interactions between MNC enterprises and other relevant actors in Latin-America: organizations, institutions, markets, governments, and indigenous stakeholders. The series also deals with research on the impact of, and interaction between, the different Latin American cultural, economic, legal, and political settings on activities, strategies, structures and decision-making processes of MNCs. Other topics of interest are cross-country comparative studies of businesses, business processes, contexts and organizational behavior in Latin America and the development of strategic export alliances, and mergers and acquisitions in the Latin American context. The AIB-LAT book series will serve to inform scholars and practitioners about the current developments of IB theories and research in the region and also awake the interest of IB scholars to further advance the knowledge and understanding of IB and MNC behavior in Latin America. Titles include: Leonardo Liberman and William Newburry (editors) INTERNATIONALIZATION, INNOVATION AND SUSTAINABILITY OF MNCs IN LATIN AMERICA Leonardo Liberman, Sergio Garcilazo and Eva Stal (editors) MULTINATIONALS IN LATIN AMERICA Case Studies The AIB-LAT Book Series Series Standing Order ISBN 978–1–137–38041–8 (outside North America only) You can receive future titles in this series as they are published by placing a standing order. Please contact your bookseller or, in case of difficulty, write to us at the address below with your name and address, the title of the series and the ISBN quoted above. Customer Services Department, Macmillan Distribution Ltd, Houndmills, Basingstoke, Hampshire RG21 6XS, England
Multinationals in Latin America Case Studies Edited by
Leonardo Liberman Universidad de los Andes, Chile
Sergio Garcilazo Universidad Panamericana, Mexico
Eva Stal Faculdades Metropolitanas Unidas (FMU), Brazil
Selection and editorial matter © Leonardo Liberman, Sergio Garcilazo and Eva Stal 2014 Individual chapters © Respective authors 2014
Softcover reprint of the hardcover 1st edition 2014 978-1-137-02409-1 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be re
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