Pricing, Online Marketing Behavior, and Analytics
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who
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DOI: 10.1057/9781137413260.0001
10.1057/9781137413260 - Pricing, Online Marketing Behavior, and Analytics, Giampaolo Viglia
Copyright material from www.palgraveconnect.com - licensed to University of Exeter - PalgraveConnect - 2015-10-24
Pricing, Online Marketing Behavior, and Analytics
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DOI: 10.1057/9781137413260.0001
10.1057/9781137413260 - Pricing, Online Marketing Behavior, and Analytics, Giampaolo Viglia
Copyright material from www.palgraveconnect.com - licensed to University of Exeter - PalgraveConnect - 2015-10-24
David Munro: A Guide to SME Financing
Giampaolo Viglia Research Fellow, University of Eastern Piedmont, Italy
DOI: 10.1057/9781137413260.0001
10.1057/9781137413260 - Pricing, Online Marketing Behavior, and Analytics, Giampaolo Viglia
Copyright material from www.palgraveconnect.com - licensed to University of Exeter - PalgraveConnect - 2015-10-24
Pricing, Online Marketing Behavior, and Analytics
prıcıng, onlıne marketıng behavıor, and analytıcs Copyright © Giampaolo Viglia, 2014. Foreword © Aurelio G. Mauri, 2014. All rights reserved.
Where this book is distributed in the UK, Europe and the rest of the world, this is by Palgrave Macmillan, a division of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN: 978–1–137–41327–7 EPUB ISBN: 978–1–137–41326–0 PDF ISBN: 978–1–137–41325–3 Har
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