Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer beh
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Vinay Kothari Editor Danny R. Arnold · Tamer Cavusgil Jay D. Lindquist · Jay Nathan Stan Reid Co-Editors
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
More information about this series at http://www.springer.com/series/13409
Vinay Kothari Editor Danny R. Arnold • Tamer Cavusgil • Jay D. Lindquist Jay Nathan • Stan Reid Co-Editors
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Las Vegas, Nevada May 5-8, 1982
Editor Vinay Kothari Stephen F. Austin State University Nacogdoches, TX, USA Co-Editors Danny R. Arnold Mississippi State University Mississippi State, MS, USA
Tamer Cavusgil University of Wisconsin–Whitewater Whitewater, WI, USA
Jay D. Lindquist Western Michigan University Kalamazoo, MI, USA
Jay Nathan University of Wisconsin–Parkside Parkside, WI, USA
Stan Reid Syracuse University Syracuse, NY, USA
Reprint from Original edition Developments in Marketing Science, Volume V edited by Vinay Kothari Copyright © Academy of Marketing Science 1982 All rights reserved. Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN 978-3-319-16945-3 ISBN 978-3-319-16946-0 (eBook) DOI 10.1007/978-3-319-16946-0 Library of Congress Control Number: 2015937894 Springer Cham Heidelberg New York Dordrecht London © Academy of Marketing Science 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made.
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COSPONSORING UNIVERSITIES AND COLLEGES Ball State University California State University- Fullerton Concordia University -Marketing Department C. W. Post Center-Long Island University De Paul University Eastern Michigan University lona College Mississippi State University New Mexico State University
