Process-based Strategic Planning Translated from German by Anthony C
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an importa
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Process-based Strategic Planning Fifth Edition
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Process-based Strategic Planning
Rudolf Grünig
●
Richard Kühn
Process-based Strategic Planning Translated from German by Anthony Clark Fifth Edition
Univ.-Professor Dr. rer. pol. Rudolf Grünig Chair of management University of Fribourg Boulevard de Pérolles 90 1700 Fribourg Switzerland [email protected]
ISBN 978-3-540-68579-1
Univ.-Professor Dr. rer. pol. Richard Kühn University of Bern Engelhaldenstraße 4 3012 Bern Switzerland [email protected]
e-ISBN 978-3-540-68583-8
Library of Congress Control Number: 2008927356 © 2008 Springer-Verlag Berlin Heidelberg This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permissions for use must always be obtained from Springer-Verlag. Violations are liable for prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: WMXDesign GmbH, Heidelberg, Germany Printed on acid-free paper 987654321 springer.com
Preface for the fifth edition In the fifth edition, a new chapter about revising or producing the mission statement has been integrated. Furthermore, to increase the conciseness, Chapter 5 has been revised and shortened. The authors would like to express their thanks to Tu Le for her substantial work in preparing the manuscript for this edition. The authors would also like to thank Anthony Clark for translating the new chapter, Maude Montani for checking some sections and Esther Thahabi for updating the references and the bibliography. March 2008 Rudolf Grünig, Richard Kühn
Preface for the fourth edition In the fourth edition, Chapter 12 has been revised and enlarged. With the corporate options matrix, a new approach for developing options at the corporate level is introduced. The authors would like to express their thanks to Tu Le for her substantial work in revising the manuscript and the figures for this edition. The authors would also like to thank Esther Thahabi for updating the references and the bibliography. April 2006 Rudolf Grünig, Richard Kühn
Preface for the third edition In the third edition, Part II has been enlarged with a new chapter about the strategic analysis and planning toolbox. In addition, some revisions
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have been made to the text and figures and the visibility of the text has been improved with a new font format. The authors would like to express their thanks to Tu Le for her substantial and excellent work in
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