Project Stakeholder Management as the Integration of Stakeholder Salience, Public Participation, and Nonmarket Strategie
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Project Stakeholder Management as the Integration of Stakeholder Salience, Public Participation, and Nonmarket Strategies Hannah Charlotte Joos1 · Dodo zu Knyphausen-Aufseß1 Ulrich Pidun1
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Received: 18 August 2019 / Accepted: 25 April 2020 © The Author(s) 2020
Abstract Despite the increasingly active role of civic actors, there is often no possibility for them to participate in project planning and decision-making. This discrepancy leads to costly conflicts and even failures. Unfortunately, the literature on project stakeholder management does not have sufficient theoretical substantiation to address this issue. To fill this knowledge gap, we integrate the concepts of stakeholder salience, public participation, and nonmarket strategy, and apply them to two urban infrastructure projects in Germany. This study contributes to the literature in two dimensions. First, it offers a dynamic and conceptual model for project stakeholder management, providing explanations for different conflict intensities. Second, it advances each individual area of research. Examples include the identification and clustering of so-called nonmarket assets, an examination of the influence of nonmarket strategies on managers’ perceptions of stakeholder salience, and the study of public participation in a corporate–political context, rather than a purely political one. Keywords project stakeholder management · nonmarket strategy · nonmarket assets · stakeholder salience · public participation Electronic supplementary material The online version of this article (https://doi.org/10.1007/ s41464-020-00092-0) contains supplementary material, which is available to authorized users. H. C. Joos [email protected] D. zu Knyphausen-Aufseß
[email protected] U. Pidun [email protected] 1
Institute of Technology and Management, Chair of Strategic Leadership and Global Management, Technische Universität Berlin, Straße des 17. Juni 135, 10623 Berlin, Germany
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Schmalenbach Bus Rev
JEL Classification M1 · M14 · L2 · L32
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