Blockchain and Tourism
Blockchain technology has the potential to substantially transform the tourism industry. Its salient features such as immutability, transparency, programmability, and decentralization allow for innovative ways to design customer relationships, enable nove
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Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Blockchain Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Impact of the Blockchain on Tourism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Previous Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Blockchain Applications in Tourism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Blockchain and Tourism: An Academic Perspective . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Expected Future Developments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Cross-References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Abstract Blockchain technology has the potential to substantially transform the tourism industry. Its salient features such as immutability, transparency, programmability, and decentralization allow for innovative ways to design customer relationships, enable novel organizational structures and processes, and facilitate new forms of interorganizational collaboration. In this chapter, I first elaborate on the basic functioning of the blockchain and highlight those characteristics which are crucial for understanding the rest of the chapter. I not only equip scholars and practitioners with the knowledge needed to better comprehend blockchain technology and how to apply it in the context of the tourism industry but also highlight shortcomings and important research topics. Furthermore, I investigate the disruptive potential of the blockchain on an economic level by discussing various ways in which it can alter existing market structures und potentially
H. Treiblmaier () Modul University Vienna, Vienna, Austria e-mail: [email protected] © Springer Nature Switzerland AG 2020 Z. Xiang et al. (eds.), Handbook of e-Tourism, https://doi.org/10.1007/978-3-030-05324-6_28-2
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lead to the disintermediation of incumbents in the tourism industry and the emergence of new players. Economic theory is referenced to better understand how blockchain characteristics might shape the future of the tourism industry and who the main beneficiaries will be. I end the chapter with several suggestions for future research and expected future developments.
Keywords Blockchain · Blockchain use cases · Distributed ledger technology · Smart contracts · Tourism · Hospitality
Introduction Tourism can be defined as “a social, cultural and economic phenomenon which entails the movement of people to countries or place
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