International Place Branding Yearbook 2010 Place Branding in the New
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic ins
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Frank M. Go & Robert Govers
10.1057/9780230298095preview - International Place Branding Yearbook 2010, Frank Go and Robert Govers
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-02-26
International Place Branding Yearbook 2010
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-02-26
International Place Branding Yearbook 2010
10.1057/9780230298095preview - International Place Branding Yearbook 2010, Frank Go and Robert Govers
Also by Frank M. Go and Robert Govers and published by Palgrave Macmillan
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-02-26
PLACE BRANDING
10.1057/9780230298095preview - International Place Branding Yearbook 2010, Frank Go and Robert Govers
Place Branding in the New Age of Innovation
Edited by Frank M. Go & Robert Govers
10.1057/9780230298095preview - International Place Branding Yearbook 2010, Frank Go and Robert Govers
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-02-26
International Place Branding Yearbook 2010
Selection and editorial matter © Frank M. Go & Robert Govers 2010 Individual chapters © contributors 2010 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission.
Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2010 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978–0–230–27954–4 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. 10
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Printed and bound in Great Britain by MPG Group, Bodmin and Kings Lynn
10.1057/9780230298095preview - International Place Branding Yearbook 2010, Frank Go and Robert Govers
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-02-26
No portion of this publication may be reproduced, copied or transmitted save with wri
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