Marketing in Transition: Scarcity, Globalism, & Sustainability P
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing th
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Colin L. Campbell Editor
Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing Congress
Marketing in Transition: Scarcity, Globalism, & Sustainability
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
More information about this series at http://www.springer.com/series/13409
Colin L. Campbell Editor
Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing Congress
Oslo, Norway July 22-25, 2009
Editor Colin L. Campbell Simon Fraser University Burnaby, BC, Canada
Reprint from Original edition Proceedings of the 14th Biennial World Marketing Congress edited by Colin L. Campbell Copyright © Academy of Marketing Science 2009 All rights reserved. Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN 978-3-319-18686-3 ISBN 978-3-319-18687-0 (eBook) DOI 10.1007/978-3-319-18687-0 Library of Congress Control Number: 2015940573 Springer Cham Heidelberg New York Dordrecht London © Academy of Marketing Science 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made.
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Program Chairs Victoria L. Crittenden, Boston College, USA Linda Ferrell, University of New Mexico, USA Göran Svensson, Oslo School of Management, Norway
Track Chairs BUSINESS-TO-BUSINESS MARKETING Jeff Tanner, Baylor University, USA Alexander Haas, University of Bern, Switzerland CONSUMER BEHAVIOR Curtis P. Haugtvedt, Ohio State University, USA Vincent Wayne Mitchell, City University, UK ELECTRONIC AND INTERACTIVE MARKETING Tanuja Singh, Northern Illinois University, USA Wendy Wilhelm, Western Washington University, USA John Thanopoulos, University of Piraeus, Greece ENTREPRENEURSHIP AND SMALL BUSINESS Fredric Kropp, Fisher Graduate School of Int. Bus, USA Kishore Gopalakrishna Pillai, University of Leeds, UK ENVIRONM
