Marketing the Populist Politician The Demotic Democrat
Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social
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Robert Busby
10.1057/9780230244283preview - Marketing the Populist Politician, Robert Busby
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-03-15
Marketing the Populist Politician
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-03-15
Marketing the Populist Politician
10.1057/9780230244283preview - Marketing the Populist Politician, Robert Busby
Also by Robert Busby DEFENDING THE AMERICAN PRESIDENCY: Clinton and the Lewinsky Scandal
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-03-15
REAGAN AND THE IRAN-CONTRA AFFAIR: The Politics of Presidential Recovery
10.1057/9780230244283preview - Marketing the Populist Politician, Robert Busby
Marketing the Populist Politician
Robert Busby Lecturer in Politics Liverpool Hope University, UK
10.1057/9780230244283preview - Marketing the Populist Politician, Robert Busby
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-03-15
The Demotic Democrat
© Robert Busby 2009 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission.
Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2009 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN-13: 978–0–230–52227–5 hardback ISBN-10: 0–230–52227–0 hardback This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Busby, Robert. Marketing the populist politician : the demotic democrat / Robert Busby. p. cm. Includes bibliographical references and index. ISBN 978–0–230–52227–5 (alk. paper) 1. Marketing – Political aspects – Great Britain. 2. Marketing – Political aspects – United States. 3. Communication in politics – Great Britain. 4. Communication in politics – United States. I. Title. JA85.2.G7B87 2009 324.7930941—dc22
2009013178
10 9 8 7 6 5 4 3 2 1 18 17 16 15 14 13 12 11 1 0 09 Printed and bound in Great Britain by CPI Antony Rowe, Chippenham and Eastbou
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