Material Innovation: Packaging Design Andrew H. Dent and Leslie Sherr

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discusses the preparation of those protective coatings. Chapter 5 contains the basics of corrosion-rate measurements through weight loss over time, polarization techniques involving Tafel measurements, potentiodynamic techniques, cyclic polarization, linear polarization resistance, and electrochemical impedance spectroscopy. Chapter 6 deals with strategies adopted for improving the protective efficiency of the CP coatings, followed by a discussion of the problems encountered in CP coatings on corrosion protection. Chapter 7 is a one-page concluding

Material Innovation: Packaging Design Andrew H. Dent and Leslie Sherr Thames & Hudson, 2015 208 pages, $29.95 ISBN 9780500291979

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his is a well-designed book filled with two- to four-page case studies of innovations in packaging, a short section on the materials insights used in packaging, and illuminating photographs. Rather than electronic packaging, this book deals more with compression-molded plastic containers for creams and innovative paper packaging for food. It is published in association with the Material ConneXion consulting agency and features how packaging can be used not only to increase sales, but also to add beauty and functionality to a product. This book not only deals with packaging as a marketing tool, but also grapples with how packaging can be used to both improve the human experience and be environmentally friendly. The book has six chapters. The chapter “Getting to Zero” is focused on making products more environmentally sustainable, for instance, using origamitype folding to create boxes that do not have toxic glues, food containers that are wholly edible, and laser-etched produce

whereby lasers are used to write information about the picking date and freshness of the produce. The chapter “Functional Forms” features a shipping box that can be transformed into a workbench, and the life-saving Aid Pod that provides antidiarrheal medications to developing countries by shipping them for free in Coca-Cola cases in the spaces between bottles. The remaining four chapters focus on dispensing systems, advanced protection, interactive packaging, and “mass craft,” or the attempt to create personalized items that are mass produced. Some of the concepts are quite ingenious. For instance, an innovative egg package called the Gogol Mogol has multifunctional capability to store, ship, cook, and serve eggs. Pull a tab on the carton, and the egg can be boiled in minutes directly in the container via the exothermic reaction of calcium oxide and water. There are also several features of packaging to improve human hygiene and safety—the XSTAT syringe can be used to insert anticoagulant-coated materials into a wound in seconds to

chapter about the future trends in this emerging technology. This book is well organized with reasonable coverage of the existing literature. It also contains an index and a list of abbreviations used in the book. There are an adequate number of tables and figures. This is a specialized book that would be useful for researchers in the fi