Measuring Electronic Word-of-Mouth Effectiveness Developing and Appl
Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instr
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Measuring Electronic Word-of-Mouth Effectiveness Developing and Applying the eWOM Trust Scale
Measuring Electronic Word-of-Mouth Effectiveness
Wolfgang Weitzl
Measuring Electronic Word-of-Mouth Effectiveness Developing and Applying the eWOM Trust Scale
Wolfgang Weitzl Vienna, Austria Dissertation University of Vienna, 2014
OnlinePlus material to this book can be available on http://www.springer.com/978-3-658-15889-7 ISBN 978-3-658-15888-0 ISBN 978-3-658-15889-7 (eBook) DOI 10.1007/978-3-658-15889-7 Library of Congress Control Number: 2016953682 Springer Gabler © Springer Fachmedien Wiesbaden 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer Gabler imprint is published by Springer Nature The registered company is Springer Fachmedien Wiesbaden GmbH The registered company address is: Abraham-Lincoln-Str. 46, 65189 Wiesbaden, Germany
Acknowledgements
I wish to express sincere appreciation to some people for their indefatigable support. Without their understanding and encouragement, as well as generosity, this doctoral thesis would not have been possible. First, I would like to thank my supervisor Prof. Wolfgang Fritz for his trust in the topic and his kind willingness to profoundly guide me through the research process. I also want to thank Prof. Udo Wagner, head of the Marketing Department at the University of Vienna, who always encouraged me to aspire to high academic standards, work independently and do my own academic research. Both have challenged, encouraged, and motivated me to excel in scientific study. I was really blessed to benefit from their patronage and wisdom. In addition, special thanks to Prof. Adamantios Diamantopoulos, head of the International Marketing Department at the University of Vienna and Joseph A. Schumpeter research fellow at Harvard University, whose doctoral courses on structural equations modelling and measurement theory mostly inspired my research. He and Dr. Petra Riefler provided inestimab
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