Media and Convergence Management
Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and co
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Media and Convergence Management
Media and Convergence Management
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Sandra Diehl • Matthias Karmasin Editors
Media and Convergence Management
Editors Sandra Diehl Matthias Karmasin Institut f€ur Kommunikationswirtschaft Alpen-Adria Universit€at Klagenfurt Austria
ISBN 978-3-642-36162-3 ISBN 978-3-642-36163-0 (eBook) DOI 10.1007/978-3-642-36163-0 Springer Heidelberg New York Dordrecht London Library of Congress Control Number: 2013938408 # Springer-Verlag Berlin Heidelberg 2013 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer ScienceþBusiness Media (www.springer.com)
Contents
1
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sandra Diehl and Matthias Karmasin
Part I
Convergence and Strategic Management
2
Business Modelling and Convergence . . . . . . . . . . . . . . . . . . . . . . . Veronika Gustafsson and Erich J. Schwarz
3
Managing the Convergence of Industries: Archetypes for Successful Business Models . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fredrik Hacklin, David Klang, and Pius Baschera
4
The Internet and the Value Chains of the Media Industry . . . . . . . Thomas Hess and Christian Matt
5
Media Convergence and Convergence Strategies in Human Resource Management . . . . . . . . . . . . . . . .
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