New Perspectives on Retailing and Store Patronage Behavior A study o
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opport
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INTERNATIONAL STUDIES IN ENTREPRENEURSHIP Series Editors: Zoltan J. Acs University of Baltimore Baltimore, Maryland USA David B. Audretsch Indiana University Bloomington, Indiana USA Other books in the series: Black, G. The Geography of Small Firm Innovation Tubke, A. Success Factors of Corporate Spin-Offs Corbetta, G., Huse, M., Ravasi, D. Crossroads of Entrepreneurship
NEW PERSPECTIVES ON RETAILING AND STORE PATRONAGE BEHAVIOR A study of the interface between retailers and consumers
By
TORBEN HANSEN Copenhagen Business School
and
HANS STUBBE SOLGAARD Copenhagen Business School
KLUWER ACADEMIC PUBLISHERS NEW YORK, BOSTON, DORDRECHT, LONDON, MOSCOW
eBook ISBN: Print ISBN:
1-4020-7955-9 1-4020-7954-0
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Preface
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful. The details of the survey is outlined in chapter I. Minor descriptions of the survey design may also be found in the individual chapters, which constitute the body of this book. We have chosen this method of presentation to allow readers interested in just one or few of the chapters to focus on these without having to read the introductory chapter or other chapters. The major purpose of the present book has not been to write a ‘textbook’. Excellent textbooks covering the many facets of retailing and consumer patronage behavior do already exist. Instead, our main purpose has been to pro
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