Perceived Brand Localness An Empirical Study of the German Fashion M
Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. T
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Jörg Igelbrink
Perceived Brand Localness An Empirical Study of the German Fashion Market
Business Analytics Series Editor Klaus-Peter Schoeneberg, Hamburg, Germany
The interdisciplinary approach of the series “Business Analytics” synergises the scientific disciplines of Ecommerce, business informatics, economics and mathematics. Based on the latest scientific methods, models and algorithms, the series integrates two juxtapositioned fields of research: scientific methodology and practically derived data in the discipline of strategic and operative business oriented questions. Within these disciplines, the series presents results of current research questions about data- and future-oriented themes as strategies, analytics and prediction. The findings of this series are highly relevant to all scientific fields in this area of research, academic institutions and companies that have an awareness of how data can drive business outcomes but want to better leverage data as a corporate asset for competitive advantage. Edited by Prof. Dr. Klaus-Peter Schoeneberg Hamburg University of Applied Sciences Hamburg, Germany
More information about this series at http://www.springer.com/series/15363
Jörg Igelbrink
Perceived Brand Localness An Empirical Study of the German Fashion Market With a Preface by Prof. Dr. Klaus-Peter Schoeneberg
Jörg Igelbrink Hamburg, Germany Dissertation, University of the West of Scotland, 2019
ISSN 2570-1363 ISSN 2570-1371 (electronic) Business Analytics ISBN 978-3-658-28766-5 ISBN 978-3-658-28767-2 (eBook) https://doi.org/10.1007/978-3-658-28767-2 © Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer Gabler imprint is published by the registered company Springer Fachmedien Wiesbaden GmbH part of Springer Nature. The registered company address is: Abraham-Lin
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