SaaS 2.0
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Interview SaaS 2.0 William S. McNee is the President and CEO of Saugatuck Technology, a business and market strategy consulting firm focused on emerging IT markets, and executive research/advisory services. Most recently, Mr. McNee has helped spearhead the firm’s research into evolving business models as a result of the shifts to software-as-service, open source and utility computing.
Keywords: SaaS, data architecture, middleware, software, managed services, digital assets Abstract Software-as-a-service refers to software provided and used in a utility computing context where the services provider delivers the functionality of the application or utility infrastructure software over a network, through a services interface. In this interview with Bill McNee, CEO of Saugatech, Michael Moon gets the scoop on his concept of SaaS 2.0. Journal of Digital Asset Management (2007) 3, 209–214. doi:10.1057/palgrave.dam.3650088
William S. McNee President, Saugatuck Technology, 49 Riverside Ave, Westport, CT 06880, USA. Tel: +1 203 391 3025 E-mail: bill.mcnee@ saugatech.com
Michael Moon: If everyone would make his or her formal introductions; why don’t we start with you, Bill? Bill McNee: My name is Bill McNee, I’m the founder and CEO here at Saugatech. The firm is around 7 years old, and we’re headquartered in Westport, CT. Michael Moon: And I’m Michael Moon, the editor-in-chief for the JDAM. Just for context, the Journal of DAM tracks an area by its namesake, DAM, which comprises specialized multimedia databases for rich media material; we generally refrain from using the term “content” to emphasize the fact that DAM usually focuses on managing assets, ie rich media files which someone explicitly designed for re-expression, republishing and subsequent transformation into more fungible formats. So, Bill, would you spend a few minutes defining SaaS and perhaps compare and contrast SaaS with the traditional market of licensed, on-premises software. Bill McNee: I’ll be happy to do so. Here’s our definition of SaaS, which we define in a much broader way than some of the earlier pure-play SaaS vendors have defined it; vendors who have often attempted to define SaaS in too narrowly. SaaS ultimately will become a ubiquitous form of application deployment management, and not
© 2007 Palgrave Macmillan Ltd 1743–6540 $30.00
Vol. 3, 4 209–214
all of the attributes of some of the pure-plays should necessarily be applied, so here’s our definition: — Software-as-a-service refers to software provided and used in a utility computing context where the services provider delivers the functionality of the application or utility infrastructure software over a network, through a services interface. Typically this functionality is solved by a subscription model or on a utility pay-as-you-go (PAYG), or per-unit basis. So, some of the pure-plays like to think of this as something that absolutely has to be in the cloud (public internet), and we don’t necessarily think that’s true. We think that there’s going to be a wide range of hybrid implementat
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