The Analysis of "BRAND" Image and Performance Tendencies in Space Design
In the 21st century, people attach great importance to experience, image and emotion. The design of modern commercial space and industrial development leads to the quality of products and service that meet users’ needs. It is reflected in the design of pe
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Environmental Management College of China, Qinhuangdao, 066004, P.R. China 2 Northeast Agricultural University, Haerbin, 150030, P.R. China Abstract. In the 21st century, people attach great importance to experience, image and emotion. The design of modern commercial space and industrial development leads to the quality of products and service that meet users' needs. It is reflected in the design of personalization, and a variety of meaningful visual orientation. As for space, it embodies in the complementary relationship. And with such features as the central we studied the spatial structure in brand store, to find out that the brand has its own popular features, and interior design tend to appear in brand image, retail and store. Keywords: brand image, Users, Consumption and way of life, Performance tendencies.
1 Brand Image and New Consumption Tendency 1.1 Brand Image Analysis Modern society is an age to create and show personality. Therefore, enterprises promote their brand to the world through popularizing its brand personality, and then, they produce and sell its products as well as its service to create a natural brand. Brand image [1] is a compound concept that can make us gain a series of organizational intuition, and form loyalty and brand in the mind of consumers, including emotions, attitudes, imaginations, etc. The brand image that based on consumer trends and product is not simply to convey the visual impression of the item only, but requires corporate planners to control the brand's reputation, its value is to make others feel the presence of the brand. Therefore, brand image reflects the enterprise value. 1.2 The Brand Character Analysis Brand feature which is regarded as the enterprise logo in commercial space and the association of ideas that reflects on the desperations of the consumers [2], including the core features of all elements, refer to the overall impression of the users on the brand.
2 The Tendencies of Marketplace and PRADA Brand Features 2.1 The Features of Store Design From a negative point of view, it refers to the user as the object, including the induced formation of trafficking. Therefore, the store design is related to the interior design, H. Tan (Ed.): Knowledge Discovery and Data Mining, AISC 135, pp. 517–523. © Springer-Verlag Berlin Heidelberg 2012 springerlink.com
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J. Ma, J. Liu, and M. Gao
visual products, marketing activities, including lighting, color and other diverse areas. Users will choose their own user model with the best image and their favorite stores which is determined by intuition. Therefore, the enterprises through the store, product personalization and customer management approach of the new form of trafficking, in which penetrates a designer's creative space, showing the main features of retail space design. 2.2 Store Design Performance Tendencies Through the recent retail popular way and the architectural decoration design, brand attracts users and provides new experience. PRADA clothing brand take this design as the tendency, reflecting the pheno
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