The Effect of Digital Transformation on Product Innovation: A Critical Review
The first part of this review highlights a brief update on Digital transformation that is considered as the survival of companies. Digital technologies bring major changes in culture, people, business processes, and business models of organizations. A wid
- PDF / 1,115,395 Bytes
- 11 Pages / 439.37 x 666.142 pts Page_size
- 34 Downloads / 267 Views
,
1
2
University of Sharjah, Sharjah, UAE [email protected] Faculty of Business, University of Jordan, Amman, Jordan 3 Amman Arab University, Amman, Jordan 4 Research Institute of Sciences and Engineering, University of Sharjah, Sharjah, UAE [email protected]
Abstract. The first part of this review highlights a brief update on Digital transformation that is considered as the survival of companies. Digital technologies bring major changes in culture, people, business processes, and business models of organizations. A wide range of organization either completed their digital transformation journey or they are in the way to achieve the digital transformation, all of these organizations are expecting appositive critical changes in the way business is conducted. This research aims to test and provide an overview of digital transformation impact on the Organization’s innovation capabilities. The researcher belief the subject of the Impact and results of post digitalization is not addressed by academia in wide scope compare to predigitalization. A systematic review approach is selected to test what the new research is talking about and highlighting in the innovation subject in the digital era. For this subject, different database with the related keyword used and a new model of relationship is proposed. Keywords: Post-Digital transformation Digital innovation
Innovation in the digital world
1 Introduction According to IDC, Worldwide Spending on Digital Transformation Will Reach $2.3 Trillion in 2023 [1]. Digital transformation becomes a must trend to sustain the business and adopted across all industries including banking, healthcare, automotive, telecommunications, and manufacturing sectors. It enables innovation practices, new value creation as well as new business models. Digital transformation has become a high priority on leadership agendas, with nearly 90% of business leaders in the U.S. and U.K. expecting IT and digital technologies to make an increasing strategic contribution to their overall business in the coming decade. The question is no longer when companies need to make digital transformation a strategic priority—this tipping point has passed—but how to embrace it and use it as a competitive advantage [2]. Digital © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021 A. E. Hassanien et al. (Eds.): AISI 2020, AISC 1261, pp. 731–741, 2021. https://doi.org/10.1007/978-3-030-58669-0_65
732
J. Almaazmi et al.
transformation is beyond technology transfer, it is a significant approach addressing managerial i.e. business efficiency, human resources, and redesigning business processes. Digital transformation changes the companies into technology companies and changes the landscape of marketing, client engagement, and commerce. There are a couple of reasons that justify the organization to go through digital transformation as follows: Acceleration of Change in the market require new digital solutions to maintain a position of industry
Data Loading...
