Revenue Management in Manufacturing State of the Art, Application an
This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in ma
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Revenue Management in Manufacturing State of the Art, Application and Profit Impact in the Process Industry
Revenue Management in Manufacturing
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Danilo Zatta
Revenue Management in Manufacturing State of the Art, Application and Profit Impact in the Process Industry
Danilo Zatta Munich, Germany
ISBN 978-3-319-30239-3 ISBN 978-3-319-30240-9 DOI 10.1007/978-3-319-30240-9
(eBook)
Library of Congress Control Number: 2016940968 © Springer International Publishing Switzerland 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG Switzerland
To Babette, Natalie, Sebastian, and Marilena for their love and support
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Foreword
How much time does the typical manager of a manufacturing company dedicate to price and capacity optimization? Probably not enough. However, each manager should be aware that many companies in the service industry would be unprofitable without price and capacity management. They apply a method which is known as revenue management. This book represents a new landmark and is a pioneering work. It sheds light on the application of revenue management in the manufacturing industry, revealing contents and profit potentials that every manufacturing manager should be aware of. Revenue management is applicable in many manufacturing industries and its profit contribution can be highly significant. Therefore, it should not be ignored. One of the distinguishing characteristics of revenue management is its use of analytical techniques derived from management science. The use of these techniques to set prices in a dynamic and complex environment is relatively new. The first applications of revenue management were introduced by passenger airlines in the late 1970s. Since then, the availability of customer data, e.g., via customer relationship management systems and the rapid development of information technology solutio
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