Social Media and Coronavirus: Paranoid-Schizoid Technology and Pandemic?

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Social Media and Coronavirus: Paranoid‑Schizoid Technology and Pandemic? Jacob Johanssen1  Received: 22 June 2020 / Revised: 6 November 2020 / Accepted: 10 November 2020 © Springer Nature Switzerland AG 2020

Abstract This article draws on the psychoanalyst Melanie Klein’s ‘paranoid-schizoid position’ to discuss some exemplary social media posts about the coronavirus. I argue that posts often express experiences, thoughts, and fantasies in a schematic manner. They reproduce a paranoid-schizoid logic by which particular views on the current crisis are articulated and different ones are negated. The Kleinian framework is supplemented with Lacan’s notion of the Discourse of the Hysteric. I argue that the examples discussed in this article are instances of hysteric modes of relating to an Other (e.g. the expert) that is allegedly withholding important information from the subject. Splitting is amplified by the technological functioning of social media themselves which split users along a paranoidschizoid dynamic for purposes of surveillance, advertising and profit maximization. I conclude by outlining steps towards the Kleinian ‘depressive position’ both in relation to how we engage with COVID-19 and social media. The depressive position acknowledges both good and bad aspects of a given situation. I further show how it can be supplemented via the Lacanian Discourse of the Analyst which includes a commitment to the limits of knowledge, certainty, and prediction. Keywords  Coronavirus · Social media · Psychoanalysis · Klein · Lacan

Introduction Like many other topics talked about on the internet today the novel coronavirus has been picked up by users who discuss it on social media. The coronavirus pandemic also quickly became an infodemic. Many of those social media discussions include the spreading of exaggerated claims, fake news, and conspiracy theories in relation to COVID-19 (Zarocostas 2020). An epidemic of misinformation, inaccuracies, and panic. It is not just fake news, but the sheer amount of information that we are provided with on a daily, minute-by-minute basis on newspaper websites and social media is staggering. It might be harmful and beneficial for us at the same time. Users post, share, and like constantly, and unsurprisingly, all * Jacob Johanssen [email protected] 1



Department of Business, Law and Society, Faculty of Education, Humanities and Social Sciences, St. Mary’s University, TW1 4SX London, UK

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we seem to talk about is the virus. In fact, talking about anything else seems strange, inappropriate, or out of touch. This was particularly the case as the first wave of Covid hit many parts of the world in the spring of 2020. At the time of writing this article, many countries are in the midst of a second wave and the virus has continued to dominate subjects’ lives. Reflecting about our times of a global health crisis, it struck me what we post on social media and that our posts not only reveal something fundamental about our psyches (are we calm, sca