Strategic International Management Text and Cases
A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the parti
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Strategic International Management Text and Cases 3rd Edition
Strategic International Management
Dirk Morschett Hanna Schramm-Klein Joachim Zentes
Strategic International Management Text and Cases 3rd Edition
Dirk Morschett University of Fribourg Fribourg, Switzerland
Joachim Zentes Saarland University Saarbrücken, Germany
Hanna Schramm-Klein University of Siegen Siegen, Germany
ISBN 978-3-658-07883-6 DOI 10.1007/978-3-658-07884-3
ISBN 978-3-658-07884-3 (eBook)
Library of Congress Control Number: 2014959424 Springer Gabler © Springer Fachmedien Wiesbaden 2009, 2010, 2015 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer-Verlag GmbH Berlin Heidelberg is part of Springer Science+Business Media (www.springer.com)
Preface
In this third edition, all chapters have been updated, new chapters integrated, all case studies revised and recent data were integrated. The concept, as it is described below, remained unchanged. Over the last few decades, international activities of companies have gained dramatically in importance. Empirical evidence for this statement can be found, for instance, in the rapid growth of world trade and in foreign direct investment flows as well as in the high share of intra-company trade on total world trade, indicating the relevance of cross-border value creation processes. Courses on International Management have, thus, become an integral part of most management studies at universities today and dedicated Masters and MBA programmes on International Management have emerged in recent years.
Concept and Overview of this Book This book intends to give a compact overview of the most relevant concepts and developments in International Management. Various strategy concepts of internationally active companies and their implementation in practice are the core of this book. It is not designed as a traditional tex
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