Strategic International Management Text and Cases
“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organ
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Dirk Morschett Ha.nna Schramm-Klein Joachim Zentes
Strategie International Management Text and Cases 2nd Edition
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GABLER
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Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. He holds the Liebherr/Riehemont Endowed Chair of International Management and is responsible tor the Master of Arts in European Business. He is Direetor of the Centre for European Studies at the University of Fribourg and visiting leeturer in several Master and MBA programmes at universities in Switzerland and abroad. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. She holds a Chair in Business Administration, espeeially Marketing, and is visiting lecturer in several Master and MBA programmes at universities in Germany and abroad. Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany. He is Direetor of the H.I.MA. (Institute for Commerce & International Marketing) and Director of the Europa-Institut at the Saarland University. He holds aChair in Business Administration, especialIy Foreign Trade and International Management, and is a member of various boards of direetors and advisory boards in Germany and abroad.
1st Edition 2009 2 nd Edition 2010 All rights reserved
© Gabler Verlag I Springer Fachmedien Wiesbaden GmbH 2010 Editorial Office: Barbara Roscher I Renate Schilling Gabler Verlag is a brand of Springer Fachmedien. Springer Fachmedien is part of Springer Sclence-Buslness Media. www.gabler.de No part of this publieation may be reprodueed, stored in a retrieval system or transmitted, in any form or by any means, eleetronie, meehanieal, photoeopying, recording, or otherwise, without the prior written permission of the copyright holder. Registered and/or industrial names, trade names, trade descriptions ete. eited in this publica-tion are part of the law for trade-mark protection and may not be used free in any form or by any means even if this is not speeifieally marked. Cover design: KOnkelLopka Medienentwicklung, Heidelberg Printing and binding: Ten Brink, Meppel Printed on acid-free paper Printed in the Netherlands ISBN 978-3-8349-2535-0
I Preface The first edition of this book has been sold within less than one year so that a second edition became necessary. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, as it is described below and in the introductory chapter, remained unchanged. Over the last few decades, international activities of companies have gained dramatically in importance. Empirical evidence for this statement can be found, for instance, in the rapid growth of world trade and in foreign direct investment flows as well as in the high share of intra-company trade o
