The Synergy of Business Theory and Practice Advancing the Practical
The lack of congruence between theory and practice in business remains a widely discussed topic. This lack of synergy is quietly and elusively becoming the Achilles' heel of contemporary scholarly business research and, by extension, of business in genera
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The Synergy of Business Theory and Practice
Advancing the Practical Application of Scholarly Research Edited by Alkis Thrassou · Demetris Vrontis Yaakov Weber · S. M. Riad Shams · Evangelos Tsoukatos
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
Series Editors Demetris Vrontis Department of Marketing University of Nicosia Nicosia, Cyprus Yaakov Weber School of Business Administration College of Management Rishon Lezion, Israel Alkis Thrassou Department of Marketing University of Nicosia Nicosia, Cyprus S. M. Riad Shams Newcastle Business School Northumbria University Newcastle Upon Tyne, UK Evangelos Tsoukatos Department of Accounting and Finance Hellenic Mediterranean University Heraklion, Crete, Greece
Reflecting the growing appetite for cross-disciplinary business research, this series aims to explore the prospects of bringing different business disciplines together in order to guide the exploitation of commercial opportunities and the minimization of business risks. Each book in the series will examine a current and pressing theme and consist of a range of perspectives such as HRM, entrepreneurship, strategy and marketing in order to enhance and move our thinking forward on a particular topic. Contextually the series reflects the increasing need for businesses to move past silo thinking and implement cross-functional and cross-disciplinary strategies. It acts to highlight the emergence of cross-disciplinary business knowledge and its strategic implications. Published in conjunction with the EuroMed Academy of Business, books will be published annually and based on the best papers from their conferences. Over the last decade EuroMed have developed a cross- disciplinary academic community which comprises more than 30,000 students and scholars from all over the world. More information about this series at http://www.palgrave.com/gp/series/15956
Alkis Thrassou Demetris Vrontis Yaakov Weber • S. M. Riad Shams Evangelos Tsoukatos Editors
The Synergy of Business Theory and Practice Advancing the Practical Application of Scholarly Research
Editors Alkis Thrassou Department of Marketing University of Nicosia Nicosia, Cyprus
Demetris Vrontis Department of Marketing University of Nicosia Nicosia, Cyprus
Yaakov Weber School of Business Administration College of Management Rishon Lezion, Israel
S. M. Riad Shams Newcastle Business School Northumbria University Newcastle Upon Tyne, UK
Evangelos Tsoukatos Department of Accounting and Finance Hellenic Mediterranean University Heraklion, Crete, Greece
ISSN 2523-8167 ISSN 2523-8175 (electronic) Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business ISBN 978-3-030-17522-1 ISBN 978-3-030-17523-8 (eBook) https://doi.org/10.1007/978-3-030-17523-8 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are solely and exclusively licensed by the Pu
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