Trends and Issues in Global Tourism 2007
As other industries, the global travel and tourism industry has been facing - mense challenges and highly visible upheaval since the beginning of the new m- lennium. The International Tourism Exchange ITB Berlin, the world’s leading travel trade fair, aim
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Roland Conrady · Martin Buck Editors
Trends and Issues in Global Tourism 2007
With 40 Figures and 40 Tables
123
Professor Dr. Roland Conrady University of Applied Sciences Erenburgerstraße 19 D-67549 Worms Germany [email protected] Dr. Martin Buck ITB Messedamm 22 D-14055 Berlin Germany [email protected]
Library of Congress Control Number: 2007921121
ISBN 978-3-540-70831-5 Springer Berlin Heidelberg New York This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. Springer is a part of Springer Science+Business Media springer.com © Springer-Verlag Berlin Heidelberg 2007 The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Production: LE-TEX Jelonek, Schmidt & V¨ ockler GbR, Leipzig Cover-design: WMX Design GmbH, Heidelberg SPIN 12018413
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Printed on acid-free paper
Preface
As other industries, the global travel and tourism industry has been facing immense challenges and highly visible upheaval since the beginning of the new millennium. The International Tourism Exchange ITB Berlin, the world’s leading travel trade fair, aims at pinpointing the most important challenges, identifying the trends and offering a platform to solve pressing problems. The ITB Convention Market Trends & Innovations has developed into a center of excellence and a driving force for the global travel and tourism industry, generating a much needed information platform. This compilation unites the highlights of the convention in articles prepared by renowned professionals and scientists from the industry. Readers may benefit from this comprehensive vision of the developments which are shaping the structure of the global tourism industry today and in the future. This book is indispensable for tourism and travel professionals and well as for academics and students analyzing current global tourism and travel trends. The first chapter takes up the issue of mega trends in society and in the economy and analyzes their effects on the tourism industry. In highly developed countries, overwhelming demographical change is underway. Schröder and Widmann demonstrate how tourism businesses should adapt to the aging customer base. Diana Jaffé investigates the influence women have in the processes of making travel decisions – a topic which has been completely ignored in the past. In view of the
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