Trends and Issues in Global Tourism 2010
This book offers insights into important trends and future scenarios in the global tourism and travel industry and analyses current challenges in the aviation and hospitality industry, destination management and general travel behaviour. Well-known notabi
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Roland Conrady • Martin Buck Editors
Trends and Issues in Global Tourism 2010 In Collaboration with Pia Viehl
Editors Professor Dr. Roland Conrady University of Applied Sciences Erenburger Str. 19 67549 Worms Germany [email protected]
Dr. Martin Buck Messe Berlin GmbH Messedamm 22 14055 Berlin Germany [email protected]
ISSN 1868-0127 e-ISSN 1868-0135 ISBN 978-3-642-10828-0 e-ISBN 978-3-642-10829-7 DOI 10.1007/978-3-642-10829-7 Springer Heidelberg Dordrecht London New York © Springer-Verlag Berlin Heidelberg 2010 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: WMXDesign GmbH, Heidelberg, Germany Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Preface and Overview
As in previous years, the 2009 ITB Berlin Convention addressed the most important issues affecting the structure of the global tourism and travel industry in a series of lectures and panel discussions. This compilation unites the highlights of the convention in articles prepared by renowned professionals and scientists from the industry. Readers may benefit from this comprehensive vision of the developments that are shaping the structure of the global tourism industry today and in the future. This book is indispensable for tourism and travel professionals, as well as for academics and students analysing current global tourism and travel trends. The first chapter describes the status quo in the tourism and travel industry. The World Travel Monitor represents the world’s largest and most important travel survey. It conducts interviews in over 50 countries worldwide. Dennis Pyka and Rolf Freitag provide an insight into data on European and German travel behaviour and travel trends that are dominating the market. The economic importance of the business travel market segment tends to be underestimated. Gerd Otto-Rieke sheds light on this market segment using up-todate figures, with a particular focus on the market slump brought about by the economic crisis. Otto-Rieke offers a perspective on business travel by outlining the cornerstones of a comprehensive business travel management strategy. The second chapter deals with the challenges curr
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