Trends and Issues in Global Tourism 2011
This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution managem
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Roland Conrady • Martin Buck Editors
Trends and Issues in Global Tourism 2011 In Collaboration with Pia Viehl and Katrin Tittel
Editors Professor Dr. Roland Conrady Worms University of Applied Sciences Department of Tourism and Transportation Erenburgerstraße 19 67549 Worms Germany [email protected]
Dr. Martin Buck Messe Berlin GmbH Competence Centre Travel & Logistics Messedamm 22 14055 Berlin Germany [email protected]
ISSN 1868-0127 e-ISSN 1868-0135 ISBN 978-3-642-17766-8 e-ISBN 978-3-642-17767-5 DOI 10.1007/978-3-642-17767-5 Springer Heidelberg Dordrecht London New York © Springer-Verlag Berlin Heidelberg 2011 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: eStudio Calamar S.L. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Preface and Summary
As in previous years, the 2010 ITB Berlin Convention addressed the most important issues affecting the structure of the global tourism and travel industry in a series of lectures and panel discussions. This compilation unites the highlights of the convention in articles prepared by renowned professionals and scientists from the industry. Readers may benefit from this comprehensive vision of the developments that are shaping the structure of the global tourism industry today and in the future. This book is indispensable for tourism and travel professionals as well as for academics and students analyzing current global tourism and travel trends. The first chapter describes the status quo of the tourism and travel industry. The World Travel Monitor represents the world’s largest and most important travel survey; it conducts interviews in over 50 countries worldwide. Rolf Freitag and Dennis Pyka provide insight concerning data of worldwide and European travel behaviour and travel trends that are dominating the market. The GfK Group, one of the largest market research companies in the world, observes the booking behaviour in European travel agencies in real time. Stefan Nigg describes the latest changes in the European tourists’ booking behaviour. During the financial and economic crisis the travel behaviour in many countries may be described as “closer,
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