Trends and Issues in Global Tourism 2009
This book offers insights into important trends in the global travel and tourism industry and analyses developments in the aviation and hospitality industry, destination management and general travel behaviour. Climate change and its impact on the travel
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Roland Conrady · Martin Buck Editors
Trends and Issues in Global Tourism 2009
123
Editors Dr. Martin Buck Messe Berlin GmbH, ITB Messedamm 22 14055 Berlin Germany [email protected]
Professor Dr. Roland Conrady University of Applied Sciences Worms Erenburger Str. 19 67549 Worms Germany [email protected]
ISBN 978-3-540-92198-1
e-ISBN 978-3-540-92199-8
DOI 10.1007/978-3-540-92199-8 ISSN 1868-0127
e-ISSN 1868-0135
Library of Congress Control Number: 2009922089 c Springer-Verlag Berlin Heidelberg 2009 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: WMXDesign GmbH, Heidelberg Printed on acid-free paper 9 8 7 6 5 4 3 2 1 springer.com
Preface
As other industries, the global travel and tourism industry has been facing immense challenges and highly visible upheaval since the beginning of the new millennium. The International Tourism Exchange ITB Berlin, the world’s leading travel trade show, aims at pinpointing the most important challenges, identifying the trends and offering a platform to solve pressing problems. The ITB Convention Market Trends & Innovations has developed into a centre of excellence and a driving force for the global travel and tourism industry, generating a much needed information platform. This compilation unites the highlights of the convention in articles prepared by renowned professionals and scientists from the industry. Readers may benefit from this comprehensive vision of the developments that are shaping the structure of the global tourism industry today and in the future. This book is indispensable for tourism and travel professionals as well as for academics and students analyzing current global tourism and travel trends. The first chapter draws on current empirical data on travel behaviour of the world population to establish a foundation for this book. The World Travel Monitor conducts more than 1 m interviews per year in over 50 countries and represents the world’s largest and most important travel survey. Rolf Freitag and Dennis Pyka provide insight concerning data of global travel behaviour and travel trends that are dominating the market. Philipp E. Boksberger, Kristian Sund and Markus R. Schuckert focus on one of the most important and enduring trend topics, the im
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