Channel One Revisited: Prospective Teachers and the Role of American Higher Education
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Channel One Revisited: Prospective Teachers and the Role of American Higher Education A. J. Angulo & Susan K. Green
Published online: 7 March 2007 # Springer Science + Business Media, LLC 2007
Abstract This study examined perceptions of college of education students and their experiences with Channel One, a privately-owned news service used in public education. Given that about one-third of middle and high schoolers in the US view the broadcast every school day, the authors surveyed 172 freshmen to discern their views and attitudes toward Channel One programming and commercials and the role colleges and universities might play in relation to this media service. While most studies on Channel One have been conducted from a K-12 point of view, the goal of this study was to reconsider the topic from the perspective of prospective teachers and post-secondary education. Key words teacher education . commercialization of education . Channel One Channel One is a privately-owned technology and news broadcast company that reaches approximately seven million students per day. This amounts to almost one-third of the nation’s middle and high school students between the ages of 12 and 17 (Channel One, 2006). Due to its size and scope, Channel One represents one of the single most successful diffusions of technology in public school history. Schools that enroll in Channel One’s services receive technology (i.e., televisions, VCRs, satellite dishes) and a direct link to the company’s 12-minute daily news and advertising broadcast. These schools receive the equipment in exchange for a contractual agreement stipulating that the televised news and advertisements will be shown to at least 90% of the school’s classrooms every day of the academic year. A. J. Angulo is Assistant Professor of Social Foundations, Winthrop University. He received an Ed.D. and Ed.M. from Harvard University. His research interests include history of education, technology and education, and student rights. Susan K. Green is Associate Professor of Educational Psychology, Winthrop University. She received a Ph.D. in social psychology from Loyola University, Chicago and a Ph.D. in educational psychology and research from the University of South Carolina, Columbia. Her interests include classroom assessment, motivational and instructional strategies to promote learning, and multicultural issues in education.
A. J. Angulo (*) : S. K. Green Center for Pedagogy, Winthrop University, Rock Hill, SC 29733, USA e-mail: [email protected]
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Innov High Educ (2007) 32:105–112
Since its founding in 1989, Channel One has been the subject of controversy and scholarly attention (Molnar 1996). It has attracted staunch supporters and equally staunch critics; it has been researched from a variety of perspectives spanning such fields as educational psychology, school law, and philosophy of education. At the heart of the controversy and research attention is the issue of televised commercial advertising in public education. Virtually all studies have examined the issue from
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