Confidence: The Latest Currency in Marketing and Management
In Chap. 5 , we dealt in detail with how marketing can become the ROI driver in a company. In the course of this, the do ut des principle was addressed. However, it is not only found—on a high degree of abstraction—in terms of the balance between the “va
- PDF / 8,929,868 Bytes
- 266 Pages / 439.42 x 666.14 pts Page_size
- 88 Downloads / 147 Views
Branding and Business Models in Jeopardy
Digital Darwinism
ThiS is a FM Blank Page
Ralf T. Kreutzer • Karl-Heinz Land
Digital Darwinism Branding and Business Models in Jeopardy
Ralf T. Kreutzer Berlin School of Economics and Law Berlin Germany
Karl-Heinz Land neuland GmbH & CoKG Cologne Germany
Translation from German language edition: Digitaler Darwinismus by Ralf T. Kreutzer and Karl-Heinz Land # 2013 Springer Fachmedien Wiesbaden Springer Fachmedien Wiesbaden is a part of Springer Science+Business Media All Rights Reserved ISBN 978-3-642-54400-2 ISBN 978-3-642-54401-9 (eBook) DOI 10.1007/978-3-642-54401-9 Springer Heidelberg New York Dordrecht London Library of Congress Control Number: 2014950109 # Springer-Verlag Berlin Heidelberg 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Copernicus Books is a brand of Springer Springer is part of Springer Science+Business Media (www.springer.com)
It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. Charles Darwin 70% of the Fortune 1,000 Companies will be replaced in a few years. Not because they didn’t get enough fans on Facebook, but because they didn’t adapt to the new networked society. Brian Solis
ThiS is a FM Blank Page
Foreword
Dear readers, Digital Darwinism—Certainly a pit
Data Loading...
