Experimental Business Research Marketing, Accounting and Cognitive P
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Experimental Business Research Marketing, Accounting and Cognitive Perspectives VOLUME III
Edited by
RAMI ZWICK Hong Kong University of Science and Technology, China and
AMNONRAPOPORT University of Arizona, Tucson, U.S.A. and Hong Kong University of Science and Technology, China
Spri ringer
A C.I.P. Catalogue record for this book is available from the Library of Congress.
ISBN-10 0-387-24215-5 (HB) Springer Dordrecht, Berlin, Heidelberg, New York ISBN-10 0-387-24244-9 (e-book) Springer Dordrecht, Berlin, Heidelberg, New York ISBN-13 978-0-387-24215-6 (HB) Springer Dordrecht, Berlin, Heidelberg, New York ISBN-13 978-0-387-24244-6 (e-book) Springer Dordrecht, Berlin, Heidelberg, New York
Published by Springer, P.O. Box 17, 3300 AA Dordrecht, The Netherlands.
Printed on acid-free paper
All Rights Reserved © 2005 Springer No part of this work may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, microfilming, recording or otherwise, without written permission from the Publisher, with the exception of any material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Printed in the Netherlands.
Contents Preface Rami Zwick and Amnon Rapoport
vii
Chapter 1 The Rationahty of Consumer Decisions to Adopt and Utilize Product-Attribute Enhancements: Why Are We Lured by Product Features We Never Use? Shenghui Zhao, Robert J. Meyer and Jin Han
1
Chapter 2 A Behavioral Accounting Study of Strategic Interaction in a Tax Compliance Game Chung K. Kim and William S. Waller
35
Chapter 3 Information Distribution and Attitudes Toward Risk in an Experimental Market of Risky Assets David Bodoff, Hugo Levevq and Hongtao Zhang
57
Chapter 4 Effects of Idiosyncratic Investments in Collaborative Networks: An Experimental Analysis Wilfred Amaldoss and Amnon Rapoport
81
Chapter 5 The Cognitive Illusion Controversy: A Methodological Debate in Disguise that Matters to Economists Ralph Hertwig and Andreas Ortmann
113
Chapter 6 Exploring Ellsberg's Paradox in Vague-Vague Cases Karen M. Kramer and David V. Budescu
131
Chapter 7 Overweighing Recent Observations: Experimental Results and Economic Implications Haim Levy and Moshe Levy
155
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vi
Experimental Business Research Vol. Ill
Chapter 8 Cognition in Spatial Dispersion Games Andreas Blume, Douglas V. DeJong and Michael Maier
185
Chapter 9 Cognitive Hierarchy: A Limited Thinking Theory in Games Juin-Kuan Chong, Colin F. Camerer and Teck-Hua Ho
203
Chapter 10 Partition Dependence in Decision Analysis, Resource Allocation, and Consumer Choice Craig R. Fox, David Bardolet and Daniel Lieb
229
Chapter 11 Gender & Coordination Martin Dufwenberg and Uri Gneezy
253
Chapter 12 Updating the Reference Level: Experimental Evidence Uri Gneezy
263
Chapter 13 Supply Chain Management: A Teaching Experiment Rachel Croson, Karen Donohue, Elena Katok and John Sterman
285
Chapter 14 Experiment-Based Exams and the Dif
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