Frugal Innovation in Healthcare How Targeting Low-Income Markets Lea
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations
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Aditi Ramdorai Cornelius Herstatt
Frugal Innovation in Healthcare How Targeting Low-Income Markets Leads to Disruptive Innovation
India Studies in Business and Economics
The Indian economy is considered to be one of the fastest growing economies of the world with India amongst the most important G-20 economies. Ever since the Indian economy made its presence felt on the global platform, the research community is now even more interested in studying and analyzing what India has to offer. This series aims to bring forth the latest studies and research about India from the areas of economics, business, and management science.The titles featured in this series will present rigorous empirical research, often accompanied by policy recommendations, evoke and evaluate various aspects of the economy and the business and management landscape in India, with a special focus on India’s relationship with the world in terms of business and trade. More information about this series at http://www.springer.com/series/11234
Aditi Ramdorai • Cornelius Herstatt
Frugal Innovation in Healthcare How Targeting Low-Income Markets Leads to Disruptive Innovation
Aditi Ramdorai Hamburg University of Technology Hamburg Germany
Cornelius Herstatt Hamburg University of Technology Hamburg Germany
ISSN 2198-0012 ISSN 2198-0020 (electronic) India Studies in Business and Economics ISBN 978-3-319-16335-2 ISBN 978-3-319-16336-9 (eBook) DOI 10.1007/978-3-319-16336-9 Library of Congress Control Number: 2015938102 Springer Cham Heidelberg New York Dordrecht London © Springer International Publishing Switzerland 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer International Publishing AG Switzerland is part of Springer Science+Business Media (www.springer.com)
Preface
This book is based on Aditi Ramdorai’s dissertation at the Institute of Technology and Innovation Management at the Hamburg University of Technology, which was later modified and updated along with
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