Green Marketing: A Case Study of the Sub-Industry in Turkey
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketi
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DOI: 10.1057/9781137535894.0001
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DOI: 10.1057/9781137535894.0001
Green Marketing: A Case Study of the Sub-Industry in Turkey Ayca Can Kirgiz
DOI: 10.1057/9781137535894.0001
© Ayca Can Kirgiz 2016 Softcover reprint of the hardcover 1st edition 2016 978-1-137-53587-0 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission.
No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2016 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hamps
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