Luxury Brands and Public Museums: From Anniversary Exhibitions to Co-branding
Chanel in Moscow, Valentino in Paris, Cartier in New York, and Bulgari in Tokyo: Whatever metropolis one makes a stop in nowadays, one may be sure to discover, at a metropolitan art museum, another splendid exhibition dedicated to a world-famous luxury br
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Pierre-Yves Donzé • Rika Fujioka Editors
Global Luxury Organizational Change and Emerging Markets since the 1970s
Editors Pierre-Yves Donzé Osaka University Toyonaka, Osaka Japan
Rika Fujioka Kansai University Suita, Osaka Japan
ISBN 978-981-10-5235-4 ISBN 978-981-10-5236-1 (eBook) DOI 10.1007/978-981-10-5236-1 Library of Congress Control Number: 2017950803 © The Editor(s) (if applicable) and The Author(s) 2018 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: © blackred / Getty Images Printed on acid-free paper This Palgrave imprint is published by Springer Nature The registered company is Springer Nature Singapore Pte Ltd. The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721, Singapore
PREFACE AND ACKNOWLEDGEMENTS
This book results from several years of joint research on the business history of fashion, apparel and luxury industries by the two editors. We benefitted from the support of several institutions, particularly the CARIS Project (Competitive Advantage of Regions and Industries), funded by the Japanese Society for the Promotion of Science (Grant-in-Aid for Scientific Research (A) 23243055, led by Takafumi Kurosawa, professor at Kyoto University, the DS-LAB Project (Practical science approaches for data mining business applications) at Kansai University, supported by the Japanese Ministry of Education, Culture, Sports, Science and Technology for Strategic Collaboration between Private Universities, and the University of Neuch^atel (Switzerland). The editors have organized two meetings and gathered numerous scholars from management and business history to discuss the process and challenges of the globalization of the luxury industry since the 1970s. The first took place at the University of Neuch^atel in November 2014 and the second in Kyoto in August 2015, as a session o
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