Sustainable Luxury Brands Evidence from Research and Implications fo
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality a
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SUSTAINABLE LUXURY BRANDS Evidence from Research and Implications for Managers
Ce s a r e A m at ulli M at t e o D e A n g e li s M i ch e le Cos ta bi le G i a n lui g i G ui d o
Series editors: Paurav Shukla & Jaywant Singh
Palgrave Advances in Luxury Series Editors Paurav Shukla Department of Economics Glasgow Caledonian University London, United Kingdom Jaywant Singh Kingston Business School Kingston University Kingston Upon Thames, United Kingdom
The field of luxury studies increasingly encompasses a variety of perspectives not just limited to marketing and brand management. In recent times, a host of novel and topical issues on luxury such as sustainability, counterfeiting, emulation and consumption trends have gained prominence which draw on the fields of entrepreneurship, sociology, psychology and operations. Examining international trends from China, Asia, Europe, North America and the MENA region, Palgrave Advances in Luxury is the first series dedicated to this complex issue. Including multiple perspectives whilst being very much grounded in business, its aim is to offer an integrated picture of the management environment in which luxury operates. It explores the newer debates relating to luxury consumption such as the signals used in expressing luxury, the socially divisive nature of luxury and the socio-economic segmentation that it brings. Filling a significant gap in our knowledge of this field, the series will help readers comprehend the significant management challenges unique to this construct. More information about this series at http://www.springer.com/series/15396
Cesare Amatulli • Matteo De Angelis • Michele Costabile • Gianluigi Guido
Sustainable Luxury Brands Evidence from Research and Implications for Managers
Cesare Amatulli University of Bari Bari, Italy
Michele Costabile LUISS University Rome, Italy
Matteo De Angelis LUISS University Rome, Italy
Gianluigi Guido University of Salento Lecce, Italy
Palgrave Advances in Luxury ISBN 978-1-137-60158-2 ISBN 978-1-137-60159-9 (eBook) DOI 10.1057/978-1-137-60159-9 Library of Congress Control Number: 2016963147 © The Editor(s) (if applicable) and The Author(s) 2017 The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Designs and Patents Act 1988. This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and r
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