Production of the 'Self' in the Digital Age
This book investigates the relationship between the self and screen in the digital age, and examines how the notion of the self is re-negotiated and curated online. The chapters examine the production of the self in postmodernity through digital platforms
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roduction of the ‘Self ’ in the Digital Age
Yasmin Ibrahim
Production of the ‘Self ’ in the Digital Age
Yasmin Ibrahim School of Business and Management Queen Mary University of London London, UK
ISBN 978-3-319-74435-3 ISBN 978-3-319-74436-0 (eBook) https://doi.org/10.1007/978-3-319-74436-0 Library of Congress Control Number: 2018946776 © The Editor(s) (if applicable) and The Author(s) 2018 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: Détail de la Tour Eiffel. © nemesis2207/Fotolia.co.uk Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
To Khalil. For the invaluable work you do to save lives and improve women’s health.
Preface
The story of the self entwined with digital media platforms and imaging technologies in the digital age is one that is still unfolding in all its nuanced complexities. The self as a form of value entangled with the back operations of the web is implicated in both value creation and as content and commodity for mass and niche consuming audiences. Amidst these opportunities to be part of value creation and commodification, the self remains deeply aestheticized and consumed in its everyday settings. In the banal richness of the everyday, it performs to new forms of gaze and consuming publics curious of the other and curious in the other. The desire to see ourselves being validated and consumed by others facilitates a whole new economy where the self is rebirthed through new mediated platforms where sharing and community endorsements make the solitary self a form of transaction. New vulnerabilities emerge as do new forms of self-expression. The objectification of the self in the digital age invites a whole
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