Consumer Behavior, Organizational Strategy and Financial Economics P
This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, an
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Mehmet Huseyin Bilgin · Hakan Danis Ender Demir · Ugur Can Editors
Consumer Behavior, Organizational Strategy and Financial Economics Proceedings of the 21st Eurasia Business and Economics Society Conference
Eurasian Studies in Business and Economics 9
Series editors Mehmet Huseyin Bilgin, Istanbul, Turkey Hakan Danis, San Francisco, CA, USA Representing Eurasia Business and Economics Society
More information about this series at http://www.springer.com/series/13544
Mehmet Huseyin Bilgin • Hakan Danis • Ender Demir • Ugur Can Editors
Consumer Behavior, Organizational Strategy and Financial Economics Proceedings of the 21st Eurasia Business and Economics Society Conference
Editors Mehmet Huseyin Bilgin Faculty of Political Sciences Istanbul Medeniyet University Istanbul, Turkey Ender Demir Faculty of Tourism Istanbul Medeniyet University Istanbul, Turkey
Hakan Danis MUFG Union Bank San Francisco, California, USA Ugur Can Eurasia Business & Economic Society Fatih, Istanbul, Turkey
The authors of individual papers are responsible for technical, content, and linguistic correctness. ISSN 2364-5067 ISSN 2364-5075 (electronic) Eurasian Studies in Business and Economics ISBN 978-3-319-76287-6 ISBN 978-3-319-76288-3 (eBook) https://doi.org/10.1007/978-3-319-76288-3 Library of Congress Control Number: 2018937678 © Springer International Publishing AG, part of Springer Nature 2018 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by the registered company Springer International Publishing AG part of Springer Nature. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
This is the ninth issue of the Springer’s series Eurasian Studies in Business and Economics, which is the official book series of the Eurasia Business and Economics Society (EBES, http://www.ebesweb.org).
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