Public Relations Research European and International Perspectives an
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the comp
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Ansgar Zerfass Betteke van Ruler Krishnamurthy Sriramesh (Eds.)
Public Relations Research European and International Perspectives and Innovations
Bibliographic information published by Die Deutsche Nationalbibliothek Die Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data is available in the Internet at .
This book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008.
1st Edition 2008 All rights reserved © VS Verlag für Sozialwissenschaften | GWV Fachverlage GmbH, Wiesbaden 2008 Editorial Office: Barbara Emig-Roller VS Verlag für Sozialwissenschaften is part of the specialist publishing group Springer Science+Business Media. www.vs-verlag.de
No part of this publication may be reproduced, stored in a retrieval system or transmitted, mechanical, photocopying or otherwise without prior permission of the copyright holder.
Cover design: KünkelLopka Medienentwicklung, Heidelberg Layout and proofreading: Kristin Köhler, Leipzig Printing and binding: Krips b.v., Meppel Printed on acid-free paper Printed in the Netherlands ISBN 978-3-531-15602-6
Content Content
Introduction……………………………………………………………………………
9
Part I Public Relations, Intereffication and Trust....……………………………………...
17
Public Relations Theory: The Reconstructive Approach (Günter Bentele)……………………………………………………………………….
19
The Intereffication Model: Theoretical Discussions and Empirical Research (Günter Bentele & Howard Nothhaft)…………………………………………………
33
Trust and Credibility – Prerequisites for Communication Management (Günter Bentele & René Seidenglanz)………………………………………………....
49
Part II Advancements in Communication Management…………………………………...
63
Corporate Communication Revisited: Integrating Business Strategy and Strategic Communication (Ansgar Zerfass)……………………………………………………………………….
65
Organization and Communication: An Integrative Approach to Public Relations and Communication Management (Peter Szyszka)………………………………………………………………………....
97
Organizational Communication and Public Relations: A Conceptual Framework for a Common Ground (Anna Maria Theis-Berglmair)………………………………………………………...
111
The True, the Good and the Beautiful: Reputation Management in the Media Society (Mark Eisenegger & Kurt Imhof)……………………………………………………...
125
Internal Communication and Leadership (Claudia Mast & Simone Huck)………………………………………………………..
147
6
Content
Internal Communication as Management of Trust Relations: A Theoretical Framework (Ulrike Röttger & Andreas Voss)……………………………………………………...
163
Evaluating Strategic Communication: Theoretical and Methodological Requirements (Juliana Raupp)………………………………………………………………………..
179
Political Public Relations: Research on its Success and its Influence on German Media Coverage (Romy Fröhlich)……………………………………………………………………….
193
Public Relations and Public Diplomacy: Some Conceptual Explorations (Benno Signitzer)………………………………………………………………………
205
Communication Management, Organizational
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