The Political Marketing Game
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
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10.1057/9780230299511preview - The Political Marketing Game, Jennifer Lees-Marshment
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2015-09-07
The Political Marketing Game
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2015-09-07
The Political Marketing Game
10.1057/9780230299511preview - The Political Marketing Game, Jennifer Lees-Marshment
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2015-09-07
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10.1057/9780230299511preview - The Political Marketing Game, Jennifer Lees-Marshment
The Political Marketing Game Jennifer Lees-Marshment
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2015-09-07
Department of Political Studies, University of Auckland, New Zealand
10.1057/9780230299511preview - The Political Marketing Game, Jennifer Lees-Marshment
© Jennifer Lees-Marshment 2011 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6-10 Kirby Street, London EC1N 8TS.
The author has asserted her right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2011 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978–0–230–53777–4 hardback This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Lees-Marshment, Jennifer. The political marketing game / Jennifer Lees-Marshment. p. cm. Includes index. Summary: “The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism”— Provided by publisher. ISBN 978–0–230–53777–4 (hardback) 1. Campaign management. 2. Political campaigns. 3. Marketing— Political aspects. I. Title. JF21
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