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North Texas Section Co-Sponsors 10th Annual Symposium on Electronic Materials Processing and Characterization The lOth Annual Symposium on Electronic Materials Processing and Characterization will be held June 3-4, 1991 in Richardson, Texas. The event is jointly sponsored by the North Texas Materials Characterization Society Section of MRS, the Texas Chapter of the American Vacuum Society, and the North Texas Section of the Electrochemical Society. Topics include advanced lithography, advanced manufacturing and processing technology, characterization, novel dielectrics and high température semiconductors, déposition and etching, epitaxial growth, metallization, optoelectronics, novel thin films, particles/contamination, plasma processing and modeling, superconductors, II-VI and III-V compound semiconductors, quantum devices and modeling, and chemistry and physics of surfaces/ interfaces. The speakers will include W. Jim Choyke (University of Pittsburgh), Marc Levenson (IBM), Bill Holber (IBM), Graydon Larabee (Texas Instruments), and Robert Newnham (Pennsylvania State University). For more information on the symposium, contact Francis Celii, (214) 995-7764; Greg Winterton, (214) 995-1005; John Kuehne, (214) 995-2640; or Suzy Hemming, (214) 995-5354.
Bridenbaugh Addresses Pittsburgh Section Meeting On March 6, members and guests of the MRS Greater Pittsburgh Section were treated to an informative, entertaining talk by Dr. Peter Bridenbaugh, vice président of research and development at the Alcoa Technical Center. The talk was entitled, "Moving Forward in Today's Materials Industry: Coping with Compétitive Trials, Technological Complexities, and the Trauma of Cultural Change." Bridenbaugh discussed the challenge of broadening Alcoa's business over the past décade to include polymer- and ceramicbased products in addition to the company's traditional strength in aluminum materials technology. He explained the advantages and pitfalls of forming partnerships, emphasizing the importance of understanding the market for new products. He gave examples of cases that worked as well as those that were later abandoned. Several product development efforts now at a stage requiring a continued commitment of time and resources by Alcoa before returns can be realized are receiving corporate backing. Bridenbaugh also addressed cultural changes experienced at the Technical Center, including the need for retraining some employées. Académie resources were tapped to fill spécifie needs, and the Technical Center took advantage of downsizing in other industrial laboratoires to acquire scientific talent experienced in certain critical materials disciplines. Bridenbaugh showed how Alcoa learned to broaden its materials business without giving up its
strong position in the aluminum arena and how the lessons learned in the process will pave the way for future growth. Response from the audience of about 45 scientists and engineers from Pittsburgh area académie and industrial institutions was enthusiastic. An hour after the conclusion of the le
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