Logistics Strategies for Entering New Markets
This chapter analyses the process of foreign market entry in two steps: At first, it is looked at the role of logistics during the internationalisation process and how it is being integrated herein. Secondly, the key components of successful logistics str
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Frank Straube · Shihua Ma · Michael Bohn
Internationalisation of Logistics Systems How Chinese and German companies enter foreign markets
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Frank Straube TU Berlin Strasse des 17. Juni 135 10623 Berlin Germany [email protected]
Michael Bohn TU Berlin Strasse des 17. Juni 135 10623 Berlin Germany [email protected]
Shihua Ma Huazhong University of Science & Technology Wuhan 430074 Hubei P.R. China [email protected]
ISBN 978-3-540-76982-8
e-ISBN 978-3-540-76984-2
DOI 10.1007/978-3-540-76984-2 Library of Congress Control Number: 2007939801 © 2008 Springer-Verlag Berlin Heidelberg This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover Design: WMXDesign GmbH, Heidelberg Printed on acid-free paper 987654321 springer.com
Competence Center for International Logistics Networks, Berlin, Germany The Competence Center for International Logistics Networks was established as part of the Logistics Department at the Berlin University of Technology (TUB) in 2005, and is financed by the Swiss Kuehne-Foundation. Its purpose is to carry out research in the field of global logistics in interaction with international partners from academia and business practice. The Competence Center is headed jointly by Prof. Dr.-Ing. Frank Straube and Prof. Dr.-Ing. Helmut Baumgarten. Prof. Dr.-Ing. Frank Straube is Director of the TUB Logistics Department and Managing Director of the TUB Institute of Technology and Management. Furthermore, he is Vice President of the German Logistics Association (BVL) and member of the Board of the European Logistics Association (ELA). Being an active member of the European logistics community, he published extensively on the subject of logistics and is a renowned presenter on national and international conferences. Dipl.-Ing. oec. Michael Bohn studied Industrial Engineering and Management in Hamburg and Singapore, and gained experience in the manufacturing industry and consulting business, before he entered the TUB Logistics Department in 2005. He works as Research Associate at the Competence Center for International Logistics Networks, specialising on research in the field of global logistics and he is managing international research projects. For further details please visit: www.internation
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