Luxury Strategy in Action
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of lu
- PDF / 1,319,846 Bytes
- 221 Pages / 283.68 x 429.12 pts Page_size
- 66 Downloads / 201 Views
Copyright material from www.palgraveconnect.com - licensed to University of Ottawa - PalgraveConnect - 2015-11-08
Copyright material from www.palgraveconnect.com - licensed to University of Ottawa - PalgraveConnect - 2015-11-08
LUXURY STRATEGY IN ACTION
10.1057/9780230361546 - Luxury Strategy in Action, Edited by Jonas Hoffmann and Ivan Coste-Manière
10.1057/9780230361546 - Luxury Strategy in Action, Edited by Jonas Hoffmann and Ivan Coste-Manière
Copyright material from www.palgraveconnect.com - licensed to University of Ottawa - PalgraveConnect - 2015-11-08
This page intentionally left blank
Edited by
Jonas Hoffmann Associate Professor of Marketing, SKEMA Business School, France
and
Ivan Coste-Manière Professor of Marketing, SKEMA Business School, France
10.1057/9780230361546 - Luxury Strategy in Action, Edited by Jonas Hoffmann and Ivan Coste-Manière
Copyright material from www.palgraveconnect.com - licensed to University of Ottawa - PalgraveConnect - 2015-11-08
LUXURY STRATEGY IN ACTION
Selection and editorial matter © Jonas Hoffmann & Ivan Coste-Manière 2012 Individual chapters © individual contributors 2012 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission.
Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2012 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978–0–230–35454–8 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. 10 9 8 7 6 5 4 3 2 1 21 20 19 18 17 16 15 14 13 12 Printed and bound in Great Britain by CPI Antony Rowe, Chippenham and Eastbourne
10.1057/9780230361546 - Luxury Strategy in Action, Edited by Jonas Hoffmann and Ivan Coste-Manière
Copyright material from www.palgraveconnect.com - licensed to University of Ottawa - PalgraveConnect - 2015-11-08
No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 198
Data Loading...
