Trends and Issues in Global Tourism 2012
This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses curr
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For further volumes: http://www.springer.com/series/8406
Roland Conrady • Martin Buck Editors
Trends and Issues in Global Tourism 2012 In Collaboration with Pia Viehl
Editors Prof. Dr. Roland Conrady Worms University of Applied Sciences Department of Tourism and Travel Worms, Germany
Dr. Martin Buck Messe Berlin GmbH Competence Centre Travel and Logistics Berlin, Germany
ISSN 1868-0127 e-ISSN 1868-0135 ISBN 978-3-642-27403-9 e-ISBN 978-3-642-27404-6 DOI 10.1007/978-3-642-27404-6 Springer Heidelberg New York Dordrecht London © Springer-Verlag Berlin Heidelberg 2012 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Preface and Summary
Just as in previous years, talks and panel discussions were held at the 2011 ITB Berlin Convention on tackling issues dominating the global travel and tourism industry. This publication collates the convention’s highlights in contributions from prominent industry professionals and academic specialists. Readers are likely to benefit from this comprehensive vision of the trends that will shape the global tourism industry’s structure both today and in the future. This book is an indispensable source of information both for tourism and travel professionals as well as academics and students analysing the way in which global tourism an
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