Sustainable luxury: current status and perspectives for future research
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Sustainable luxury: current status and perspectives for future research Jennifer Kunz1 • Stephanie May2 • Holger J. Schmidt2
Received: 30 January 2019 / Accepted: 9 March 2020 The Author(s) 2020
Abstract Over the past decades, the luxury sector has been constantly growing; consequently, luxury products have attracted the interest of many scholars. Nevertheless, only recently research has been started to investigate possible relations between luxury and activities in terms of corporate social responsibility (CSR) and sustainability. This development was overdue: as luxury products often act as industry models, a shift towards sustainable luxury can pave the way for more sustainable mass products on a broad scope as well. Thus, a profound understanding of the mechanisms behind the successful combination of luxury and sustainability can provide insights for both enhancing individual firm success and achieving a shift towards more sustainable products, which is desirable from a societal perspective. To foster this research stream, the present paper provides a systematic literature review on luxury and sustainability in a broader sense, which, based on an inductive approach, identifies the various areas covered by existing research. This allows critical reflection of what is still missing in the ongoing discussions and shows where priorities within research have been set. We identify several major blind spots within extant research and discuss possible further research paths to close them.
& Jennifer Kunz [email protected] Stephanie May [email protected] Holger J. Schmidt [email protected] 1
Chair of Controlling, Faculty of Business and Economics, Universita¨t Augsburg, Universita¨tsstraße 16, 86159 Augsburg, Germany
2
Faculty of Business and Management, Hochschule Koblenz, University of Applied Sciences, Konrad-Zuse-Straße 1, 56075 Koblenz, Germany
123
Business Research
Keywords Luxury Sustainability CSR Sustainable luxury Systematic literature review
1 Introduction Challenges, like climate change, declining natural diversity, scarce water and food supply, and social imbalances, have prompted scholars to concentrate more attention on corporate social responsibility (CSR) and sustainable activities. To structure and foster this fast-evolving research field, several published literature reviews have dealt with topics as diverse as the link between corporate social and sustainable engagement and financial performance (Margolis and Walsh 2003; Orlitzky et al. 2003; Peloza 2009), the micro-foundations of this engagement (Gond et al. 2017), the operationalisation and measurement of CSR (Waddock 2004; Wood 2010), the different organisational levels of CSR (Aguinis and Clavas 2012), and research on corporate social and sustainable engagement in particular disciplines (Brammer et al. 2011). After mainly focusing on commodity products, in recent years, scholars started to investigate CSR and sustainability in the luxury sector, and several prevailing books have sought to link theory an
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