Strategic Retail Management Text and International Cases
“Strategic Retail Management – Text and International Cases” is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book. This is not a t
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Joachim Zentes | Dirk Morschett | Hanna Schramm-Klein
Strategic Retail Management Text and International Cases
Bibliographic information published by Die Deutsche Nationalbibliothek Die Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data is available in the Internet at .
Joachim Zentes ([email protected]) is Professor of Marketing and Management at the Saarland University, Saarbrücken, Germany. He is Director of the Institute for Commerce & International Marketing (H.I.MA.) and Director of the Europa-Institut at Saarland University. He holds a chair in Business Adminstration, with a focus on Foreign Trade and International Management. Joachim Zentes is also a member of various boards of directors and advisory boards in Germany and abroad. Dirk Morschett (D. [email protected]) is Assistant Professor of Marketing and Management at the Institute for Commerce & International Marketing (H.I.MA.), Saarland University, Saarbrücken. Hanna Schramm-Klein ([email protected]) is Assistant Professor of Marketing and Management at the Institute for Commerce & International Marketing (H.I.MA.), Saarland University, Saarbrücken.
1st edition February 2007 All rights reserved © Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2007 Gabler is a company of Springer Science+Business Media. www.gabler.de No part of this publication may be reproduced, stored in a retrieval system or transmitted, mechanical, photocopying or otherwise without prior permission of the copyright holder. Registered and/or industrial names, trade names, trade descriptions etc. cited in this publication are part of the law for trade-mark protection and may not be used free in any form or by any means even if this is not specifically marked. Cover design: Ulrike Weigel, www.CorporateDesignGroup.de Printing and binding: Wilhelm & Adam, Heusenstamm Printed on acid-free paper Printed in Germany ISBN 978-3-8349-0287-0
Preface
Retailingȱ isȱ becomingȱ consistentlyȱ moreȱ importantȱ inȱ economicȱ terms.ȱ Thisȱ becomesȱ evidentȱ whenȱ lookingȱ atȱ theȱ developmentȱ ofȱ manyȱ individualȱ countries,ȱ inȱ Europe,ȱAmericaȱ andȱAsia.ȱ Inȱ highlyȱ developedȱ countries,ȱ reȬ tailingȱ isȱ assumingȱ moreȱ andȱ moreȱ ofȱ aȱ leadershipȱ roleȱ inȱ theȱ distributionȱ channel.ȱ Theȱ expansionȱ strategies,ȱ retailȱ brandingȱ strategies,ȱ innovativeȱ solutionsȱ forȱ supplyȱ chainȱ managementȱ etc.,ȱ allȱ reflectȱ thisȱ trend.ȱ Inȱ transȬ formationȱ countries,ȱ suchȱ asȱ inȱ Centralȱ andȱ Easternȱ Europe,ȱ asȱ wellȱ asȱ inȱ emergingȱcountries,ȱsuchȱasȱChinaȱandȱIndia,ȱfundamentalȱchangesȱinȱretailȬ ingȱstructuresȱbecomeȱapparentȱandȱmayȱleadȱtoȱcomparableȱdevelopments.ȱ Inȱ viewȱ ofȱ internationalisation,ȱ aȱ furtherȱ profoundȱ changeȱ canȱ beȱ noticed.ȱ Retailingȱcompaniesȱthatȱwereȱformerlyȱcharacterisedȱbyȱaȱlocalȱorȱnationalȱ orientationȱareȱincreasinglyȱdevelopingȱintoȱglobalȱplayersȱ withȱworldwideȱ operations.ȱ
Book Concept and Overview Theȱ pres
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