Strategic International Management Text and Cases
“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organ
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Dirk Morschett Hanna Schramm-Klein Joachim Zentes
Strategic International Management Text and Cases
Bibliographic information published by the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data are available in the Internet at http://dnb.d-nb.de.
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. He holds the Liebherr/Richemont Endowed Chair for International Management and is responsible for the Master of Arts in European Business at the University of Fribourg. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. She holds a Chair for Marketing and teaches International Marketing, Marketing and International Management at the University of Siegen and in different MBA programmes. Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany. He is Director of the H.I.MA. (Institute for Commerce & International Marketing) and Director of the Europa-Institut at Saarland University. He holds a Chair in Business Adminstration, with a focus on Foreign Trade and International Management.
1st Edition 2009 All rights reserved © Gabler | GWV Fachverlage GmbH, Wiesbaden 2009 Editorial Office: Barbara Roscher | Renate Schilling Gabler is part of the specialist publishing group Springer Science+Business Media. www.gabler.de No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the copyright holder. Registered and/or industrial names, trade names, trade descriptions etc. cited in this publica-tion are part of the law for trade-mark protection and may not be used free in any form or by any means even if this is not specifically marked. Cover design: KünkelLopka Medienentwicklung, Heidelberg Printing and binding: Krips b.v., Meppel Printed on acid-free paper Printed in the Netherlands ISBN 978-3-8349-1488-0
Preface
Overȱtheȱlastȱfewȱdecades,ȱinternationalȱactivitiesȱofȱcompaniesȱhaveȱgainedȱ dramaticallyȱ inȱ importance.ȱ Empiricalȱ evidenceȱ forȱ thisȱ statementȱ canȱ beȱ found,ȱforȱinstance,ȱinȱtheȱrapidȱgrowthȱofȱworldȱtradeȱandȱinȱforeignȱdirectȱ investmentȱflowsȱasȱwellȱasȱinȱtheȱhighȱshareȱofȱintraȬcompanyȱtradeȱonȱtotalȱ worldȱ trade,ȱ indicatingȱ theȱ relevanceȱ ofȱ crossȬborderȱ valueȱ creationȱ proȬ cesses.ȱ CoursesȱonȱInternationalȱManagementȱhave,ȱthus,ȱbecomeȱanȱintegralȱpartȱofȱ mostȱmanagementȱstudiesȱatȱuniversitiesȱtodayȱandȱdedicatedȱMastersȱproȬ grammesȱonȱInternationalȱManagementȱhaveȱemergedȱinȱrecentȱyears.ȱȱ
Concept and Overview of this Book Thisȱbookȱintendsȱtoȱgiveȱaȱcompactȱoverviewȱofȱtheȱmostȱrelevantȱconceptsȱ andȱdevelopmentsȱinȱInternationalȱManagement.ȱItȱtakesȱtheȱperspectiveȱofȱ MultinationalȱCorporationsȱasȱDifferentiatedȱNetworks.ȱTheȱvariousȱstrategyȱ conceptsȱ ofȱ internationallyȱ activeȱ companiesȱ an
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