Strategic Retail Management Text and International Cases
Joachim Zentes/Dirk Morschett/Hanna Schramm-Klein Strategic Retail Management Text and International CasesThis is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail managem
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Joachim Zentes / Dirk Morschett Hanna Schramm-Klein
Strategic Retail Management Text and International Cases 2nd Edition
Bibliographic information published by the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data are available in the Internet at http://dnb.d-nb.de.
Joachim Zentes is Professor of Marketing and Management at the Saarland University, Saarbrücken, Germany. He is Director of the Institute for Commerce & International Marketing (H.I.MA.) and Director of the Europa-Institut at the Saarland University. He holds a chair in Business Administration, especially Foreign Trade and International Management, and is also a member of various boards of directors and advisory boards in Germany and abroad. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. He holds the Liebherr/Richemont Endowed Chair of International Management and is responsible for the Master of Arts in European Business. He is Director of the Centre for European Studies at the University of Fribourg and visiting lecturer in several Master and MBA programmes at universities in Switzerland and abroad. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. She holds a chair in Business Administration, especially Marketing, and is visiting lecturer in several Master and MBA programmes at universities in Germany and abroad.
1st Edition 2007 2nd Edition 2011 All rights reserved © Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011 Editorial Office: Barbara Roscher Gabler Verlag is a brand of Springer Fachmedien. Springer Fachmedien is part of Springer Science+Business Media. www.gabler.de No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the copyright holder. Registered and/or industrial names, trade names, trade descriptions etc. cited in this publication are part of the law for trade-mark protection and may not be used free in any form or by any means even if this is not specifically marked. Cover design: KünkelLopka Medienentwicklung, Heidelberg Printing and binding: Ten Brink, Meppel Printed on acid-free paper Printed in the Netherlands ISBN 978-3-8349-2536-7
Introduction
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Preface Retailing is constantly becoming more important in economic terms. This becomes evident when looking at the development of many individual countries in Europe, America and Asia. In highly developed countries, retailing is assuming more and more of a leadership role in the distribution channel. Expansion strategies, retail branding strategies, innovative solutions for supply chain management etc., all reflect this trend. In transformation countries, such as in Central and Eastern Europe, as well as in emerging countries, such as China or Brazil, fundamental changes in retailing structures are becoming apparent a
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