Strategic Retail Management Text and International Cases
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demon
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Strategic Retail Management Text and International Cases 3rd Edition
Strategic Retail Management
Joachim Zentes • Dirk Morschett • Hanna Schramm-Klein
Strategic Retail Management Text and International Cases 3rd Edition
Joachim Zentes FB Wirtschaftswissenschaften, Universität des Saarlandes Saarbrücken, Germany
Hanna Schramm-Klein Universität Siegen Siegen, Germany
Dirk Morschett Universität Fribourg Fribourg, Switzerland
ISBN 978-3-658-10182-4 ISBN 978-3-658-10183-1 (eBook) DOI 10.1007/978-3-658-10183-1 Springer Gabler Library of Congress Control Number: 2016954795 Springer Gabler © Springer Fachmedien Wiesbaden GmbH 2007, 2011, 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer Gabler imprint is published by Springer Nature The registered company is Springer Fachmedien Wiesbaden GmbH The registered company address is: Abraham-Lincoln-Strasse 46, 65189 Wiesbaden, Germany
Preface
The economic importance of retailing is constantly increasing, as can be seen from the development of many countries across Europe, America and Asia. In highly developed countries, retailers are taking an increased leadership role in every distribution channel. Expansion strategies, retail branding strategies, innovative solutions for supply chain management and many other developments all reflect this trend. Transformation countries such as those in Central and Eastern Europe and emerging countries such as China or Brazil are also seeing fundamental changes in retailing structures, which may lead to comparable developments. Internationalisation has also led to profound changes. Formerly local or national retailers are increasingly developing into global players with worldwide operations.
Book Concept and Overview This book is devoted to the dynamic development of retailing. The core focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of c
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