The Marketing of World War II in the US, 1939-1946 A Business Histor
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war
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Albert N. Greco
The Marketing of World War II in the US, 1939–1946
Albert N. Greco
The Marketing of World War II in the US, 1939–1946 A Business History of the US Government and the Media and Entertainment Industries
Albert N. Greco Fordham University Bronx, NY, USA
ISBN 978-3-030-39518-6 ISBN 978-3-030-39519-3 https://doi.org/10.1007/978-3-030-39519-3
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Preface
The published literature on the years 1939–1946 is staggering. There are superb analyses of Franklin D. Roosevelt as the Commander-in-Chief as well as riveting studies of the major land (e.g., D-Day), sea (e.g., the Battle of Midway), and air battles (notably the 8th Air Force in Europe and Custis LeMay’s bombardment of Japan). The US home front has been the subject of major historical books and articles; and many of these books presented excellent “macro” histories about large cities (e.g., New York City) or the transformation of a domestic industry into a major war machine (e.g., the automobile industry Detroit was converted to produce heavy bombers). However, I thought it would be useful to analyze the impact of the marketing of World War II and the relationship between the Roosevelt Administration and the vast media and entertainment industries (i.e., radio; newspapers; magazines; motion picture films, documentaries, and newsreels; books; and music) on the people in an average small town. According to statistical analyses from the US Department of Commerce, Bureau of the Census, in
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