E-Commerce Strategy Text and Cases
This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from
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For further volumes: http://www.springer.com/series/10099
Sanjay Mohapatra
E-Commerce Strategy Text and Cases
123
Sanjay Mohapatra Xavier Institute of Management Xavier Road Bhubaneswar, Odisha 751013 India
ISSN 2192-4333 ISBN 978-1-4614-4141-0 DOI 10.1007/978-1-4614-4142-7
ISSN 2192-4341 (electronic) ISBN 978-1-4614-4142-7 (eBook)
Springer New York Heidelberg Dordrecht London Library of Congress Control Number: 2012939514 Springer Science+Business Media New York 2013 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Dedicated to Late Parmananda Mishra Late Dr. Sushila Mishra Dr. B. C. Mohapatra
Preface
This textbook is ideal for the E-Commerce class in an MBA program. It can also be used in senior undergraduate electives and for IT consultants and practitioners. The book has many strengths: • Placing e-commerce in the historical context: a chronological events of evolution of e-commerce that provides the perspective on the rise and fall of dotcoms. The book analyzes the cause of the failures of dot-coms, provides a report card of the different sectors of e-commerce, and the challenges of the future. • Unique topic coverage: the book covers topics not found in many competing books (e.g. open source, online research, m-commerce, peer-to-peer systems, so
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